Sunday, February 27, 2011
History
Nokia Corporation (Finnish pronunciation: [ˈnɔkiɑ]) (OMX: NOK1V, NYSE: NOK, FWB:NOA3) is a Finnish multinational communications corporation that is headquartered inKeilaniemi, Espoo, a city neighbouring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010.[1] It is the world's largest manufacturer of mobile telephones: its global device market share was 31% in the fourth quarter 2010, up from an estimated 30% in third quarter of 2010 but down from an estimated 35% in the fourth quarter of 2009. Nokia's estimated share of the converged mobile device market was 31% in the fourth quarter, compared with 38% in the third quarter 2010. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA(UMTS). Nokia offers Internet services such as applications, games, music, maps, media andmessaging through its Ovi platform. Nokia's subsidiary Nokia Siemens Networks producestelecommunications network equipment, solutions and services. Nokia is also engaged in providing free digital map information and navigation services through its wholly-owned subsidiaryNavteq. Nokia also has greater dependency on England based company duo namely SymbianCoorporation for its mobile operating systems and OVI for its mobile based application softwaresdevelopment and distribution. Which have made nokia as highest selling mobile phone vendorwithin the last few years.
Nokia has sites for research and development, manufacture and sales in many countries throughout the world. As of December 2010, Nokia had R&D presence in 16 countries and employed 35,870 people in research and development, representing approximately 27% of the group's total workforce. The Nokia Research Center, founded in 1986, is Nokia's industrial research unit consisting of about 500 researchers, engineers and scientists. It has sites in seven countries: Finland, China, India, Kenya, Switzerland, the United Kingdom and the United States Besides its research centers, in 2001 Nokia founded (and owns) INdT – Nokia Institute of Technology, a R&D institute located in Brazil. Nokia operates a total of 4 key manufacturing areas located at Salo, Finland; Beijing and Dongguan , China; and Masan, South Korea.Nokia's industrial design department is headquartered in Soho in London, UK with significant satellite offices in Helsinki, Finland and Calabasas, California in the USA.
Nokia is a public limited liability company listed on the Helsinki, Frankfurt, and New York stock exchanges. Nokia plays a very large role in the economy of Finland; it is by far the largestFinnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) as of 2007, a unique situation for an industrialized country. It is an important employer in Finland and several small companies have grown into large ones as itspartners and subcontractors. Nokia increased Finland's GDP by more than 1.5% in 1999 alone. In 2004 Nokia's share of the Finnish GDP was 3.5% and accounted for almost a quarter of Finland's exports in 2003.
In recent years, Finns have consistently ranked Nokia as one of the best Finnish brands. In 2008, it was the 27th most respected brand among Finns, down from sixth place in 2007. The Nokia brand, valued at $29.5 billion, is listed as the eight most valuable global brand in theInterbrand/BusinessWeek Best Global Brands list of 2010 (first non-US company). It is the number one brand in Asia (as of 2007) and Europe (as of 2009), the 41st most admirable company worldwide in Fortune's World's Most Admired Companies list of 2010 (third in Network and Other Communications Equipment, seventh non-US company), and the world's 120th largest company as measured by revenue in Fortune Global 500 list of 2010. As of 2010, AMR Research ranks Nokia's global supply chain number nineteen in the world. In July 2010, Nokia announced that their profits had dropped 40%. In the globalsmartphone rivalry, Nokia dominates the worldwide mobile markets, but remains fragile in the United States.
On 11 February 2011, Nokia announced a partnership with Microsoft which will mean most future Nokia smart phones will be powered by theWindows Phone 7 operating system.
Introduce
Nokia’s financial results for the second quarter of 2010 are out, and it’s a mixed bag. Despite the doomsday predictions, sales of Nokia devices – both smartphones and mainstream handsets – are up, with 111.1m units shipped (an increase of 8-percent compared to the same quarter twelve months ago, and up 3-percent from Q1 2010); smartphones in particular (or “converged mobile devices” as Nokia refers to them) saw volumes rise 42-percent year-on-year to 24m units. However, the flip side is a reduced average selling price per device, which cut into Nokia’s profits; Devices & Services’ operating profit was down to €643m ($820m), a 16-percent fall in comparison to the same three month period a year ago, while overall net profit was €221 ($282m), down from €380m ($485).
Net sales of mainstream cellphones actually fell by 4-percent year-on-year, also cutting into profits, and the company doesn’t expect that to particularly change over the rest of the year. In fact, they’re still predicting that their overall mobile device market share will be lower in 2010 than it was in 2009; that’s put down to “the competitive environment, particularly in the high end of the market.”
“In smartphones, we continue to renew our portfolio. We believe that the Nokia N8, the first of our Symbian^3 devices, will have a user experience superior to that of any smartphone Nokia has created. The Nokia N8 will be followed soon thereafter by further Symbian^3 smartphones that we are confident will give the platform broader appeal and reach, and kick-start Nokia’s fightback at the higher end of the market” Olli-Pekka Kallasvuo, CEO, Nokia
Meanwhile the Ovi Store is apparently seeing more than 1.7m downloads per day worldwide, with over 13,000 titles available. What the company could really do with are some barnstorming high-end devices, and while Nokia’s CEO is looking to the N8 to lead the charge we’re hoping they can roll out MeeGo handsets sooner rather than later.

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